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RR Donnelley to Showcase CustomWave RFID Solutions Smart Label Technology at RFID Journal LIVE! 2015

CustomWave RFID Solutions offer smart tags and labels designed to drive return on investment

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

R. R. Donnelley & Sons Company will showcase CustomWave RFID Solutions at RFID Journal LIVE! 2015, which will be held April 15- 17 at the San Diego Convention Center in San Diego, CA. Attendees are invited to experience CustomWave RFID Solutions smart label technology designed to enhance return on investment through better overall performance.
 
“Whatever the application or environment, our range of custom smart tag and label solutions can help to drive ROI in a number of ways,” said Gary Kohl, group SVP of RR Donnelley’s Packaging and Digital Solutions. “Not only does RR Donnelley employ a proprietary production process that uses fewer materials, we also coordinate all the aspects needed for a successful RFID implementation – from identifying, designing, and testing the right inlay in our labs and our customers’ environments, to selecting the most appropriate label materials and converting techniques, to applying the best hardware and software for the given infrastructure.”
 
RR Donnelley CustomWave RFID Solutions specialists will be on hand at RFID Journal LIVE! 2015 to provide live demonstrations of smart label technology and illustrate the benefits of custom tag solutions. RR Donnelley will highlight its unique approach to transforming complex label constructions with demanding requirements into custom RFID solutions ideally suited to even the most complex applications.
 
“RR Donnelley has more than 15 years of experience delivering quality RFID label solutions backed by our extensive label platform and capabilities,” said Dan Knotts, RR Donnelley’s COO.

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